Elkhart, Indiana based Welch Packaging, a family-owned and operated business in the corrugated packaging industry, announced the appointment of Brock Welch as Chief Operating Officer (COO).

Welch’s tenure in the packaging industry spans over 12 years. In high school and college, he gained valuable experience on the manufacturing floor.

In 2010, he landed an internship and began a career at Acme Corrugated, before accepting a full-time position with Welch Packaging in 2011.

Since then, Welch has assumed a variety of roles and responsibilities from estimating and customer service to sales and management.

In 2014, Welch led the development of Elkhart’s graphics plant with the purchase of the Asitrade. In 2016, he assumed the General Manager position for the company’s first corrugator operation, a 110-inch Fosber.

In 2019, he became the GM of the Elkhart box plant, and by 2021, Welch managed the box plant, corrugator, and graphic operations.

Throughout his tenure, Brock Welch has built a deep understanding of the industry from all angles, consistently leading strategic decision-making, building an entrepreneurial culture, developing strong customer relationships, and connecting with associates. His wealth of expertise will bring exciting support to Welch Packaging as COO.

“Brock has demonstrated a successful and authentic leadership style in executing his prior responsibilities,” said Scott Welch, CEO of Welch Packaging.

“In this new role, he will bring the entrepreneurial spirit and customer focus which has been the hallmark of Welch Packaging for nearly 40 years. This customer focus, coupled with the talent of our associates, enables us to provide the ultimate corrugated experience for our local customer.”

This move solidifies an intention for Welch Packaging to remain family-owned and operated. Scott Welch will remain heavily involved in the business driving growth from a strategic perspective, while Brock Welch will focus on day-to-day operations.

“I am honored and excited for this opportunity,” he said. “I’ll have the ability to be more hands-on with our business units across the Midwest and Midsouth, providing greater support and direction.

“Welch Packaging plans to continue growing so that it can be a value to customers, provide purposeful experiences for associates, and impact the communities it serves.”

For more information, visit welchpkg.com.

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