Kansas City, Missouri based Vanguard Companies announced the continuous expansion and enhancement of its sales and design center in Earth City, Missouri, with a focus on market research, creative services, and collaboration. 

Founded in 1975, Vanguard is a leading designer and manufacturer of retail point-of-purchase (POP) displays, retail packaging, industrial packaging, and fulfillment services, serving clients in every retail sector. 

“We are excited about the growth of the Eastern Region and how the team continues to develop,” said Ed Econie, Regional Sales Manager. “We have a diverse client base and are excited to continue to expand our insights-driven offerings to help them succeed.” 

The company’s in-house marketing team conducts market research to stay up to date on consumer and shopper insights, along with retail and merchandising trends, to help support their clients’ success.

The team uses these insights to help achieve bigger wins for their clients, such as faster sell-through, increased brand awareness, and solution-based engineering. Vanguard’s testing lab and eye-tracking capability puts the consumer in front of point-of-purchase displays and packaging to validate with data what attracts, engages, and converts shoppers. 

“Vanguard’s award-winning creative services have been enhanced to an agency-style team with a deep understanding of insights, retail integration, in-store effectiveness, and ROI. The group leverages this knowledge to maximize in-store effectiveness while value engineering programs to meet client objectives and budgets.

“The company has also expanded its design lab space and on-site digital printing capabilities, reducing the timelines for bringing client projects to life. 

“Vanguard has taken steps to improve collaboration by creating an in-house retail environment that exhibits point-of-purchase (POP) displays and packaging. This enables clients to explore and visualize the best merchandising programs for their needs,” said Jim Beard, CEO. 

“Additionally, the company has expanded its office space and meeting rooms, along with high-tech conference rooms, to further enhance teamwork.

“The St. Louis team is a key part of our successful growth strategy, and we are excited to continue to invest in the talent and resources to expand our commitment in this region.” 

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