Andover, New Jersey based Sutherland Packaging, a leader in corrugated point-of-purchase (POP) displays and retail packaging, announced the expansion of its digital print capabilities with an investment in the world’s second HP PageWide C550 Digital Press.

Sutherland Packaging is among the first U.S. suppliers to add the newest generation of HP’s single-pass digital press, which features offset-quality printing in more than 16,000 colors at speeds comparable to conventional presses. 

Sutherland’s investment allows customers marketing flexibility to engage their customers with brand messaging that can change seasonally, regionally, per SKU, or with targeted variable data.  Any change in messaging requires a small artwork setup fee, and no replacing of costly print plates.

The HP C550 features include “litho replacement” registration and ultra-fine detail down to 4pt font, made possible by a million printing nozzles per pass. Production costs are maintained via make-ready times and speeds averaging 2400 sheets per hour. Sutherland customers also have access to these benefits on super thin, F flute board.

The new press expands Sutherland Packaging’s ability to handle on-demand printing, last minute changes, and flexible print runs, expediting production time for everything from one-off prototypes to large-scale rollouts. Sutherland Packaging can print and ship orders in as little as 14 days.

Sutherland Packaging’s partnership with HP partnership provides access to cover digital needs throughout the company’s East Coast service base, from Canada to the Carolinas. The new press offers Sutherland Packaging’s customers increased flexibility to expand sales in sub-optimal economic conditions.

“As one of the first suppliers to incorporate this sophisticated digital printing press into our day-to-day operations, Sutherland can offer our customers next-level speed, color-matching and flexibility,” said Tom Sutherland, President of Sutherland Packaging. “The press further enhances our digital services portfolio and exemplifies our commitment to infrastructure investments offering the latest technologies — to the benefit of our diverse set of customers.”

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