The Ravenwood Packaging World Conference 2026 brought together distributors, partners and industry experts from around the globe for a full day of insight, innovation and collaboration in Bury St Edmunds, UK.
Held at the Athenaeum and Ravenwood headquarters, the event highlighted a year of progress for linerless technology, with a clear message: global growth is accelerating and the opportunity is bigger than ever.
Opening the conference, leadership reflected on how dramatically the market has evolved over the past year. While previous discussions focused on strong UK performance, 2026 shifted the spotlight to global expansion.
Sales updates revealed a positive trajectory across multiple regions. The UK continues to perform strongly, driven by conversions to linerless solutions, while Europe is recovering steadily. Notably, APAC and the Americas showed particularly strong momentum, supported by restructuring, new distributor partnerships and increased market demand.
Despite some ongoing challenges — including economic pressures, longer investment cycles and regional regulatory differences — the overall outlook remains highly optimistic.
A key highlight of the event was a series of guest speaker sessions offering real-world insights into packaging trends and market dynamics.
Siobhan Parks, Head of Packaging at Hilton, explored how global regulations are reshaping packaging design, including developments such as Extended Producer Responsibility (EPR) and the upcoming PPWR framework. Her session also examined linerless label performance in repulpability trials, reinforcing sustainability credentials.
European partners Finnvacum and Lexit shared valuable distributor perspectives, highlighting how linerless solutions are delivering both environmental and commercial benefits — from reduced waste to improved operational efficiency.
Sustainability was repeatedly mentioned throughout the day – not just as a responsibility, but as a commercial advantage.
