Norwalk, Connecticut based Metsä Board announced that its MetsäBoard Pro FBB Bright Paperboard was selected by SALT! Supplements for its innovative packaging design.
SALT! Supplements, founded by athletes Alfonso Iovine and Kim Connor Streich, aim to create hydration products that meet the needs of athletes seeking effective and appealing solutions. For their latest electrolyte stick sachets, the brand sought packaging that would deliver a premium experience from the moment of opening.
To achieve this, print production agency COUSIN appointed packaging design company Burgopak to develop a solution that balances visual impact, practicality, and shipping efficiency. Burgopak’s team selected its proprietary Coupe pack, designed to minimize dead space. It presents the 15 supplement sticks at an angle and lying staggered for a visually engaging display. The materials and design were optimized for efficient material use and practical strength, while the dimensions meet Royal Mail’s large letter requirements, helping to reduce shipping costs and environmental impact.
A key element of the packaging is the use of MetsäBoard Pro FBB Bright, a high-quality paperboard produced by Metsä Board. This material was chosen for its performance and value, supporting the project’s goals for both product protection and responsible sourcing.
Burgopak’s Head of Wellness Alexander Parker says, “We operate an international supply chain, giving us access to a wide range of materials, from conventional paperboards to specialist stocks…in Europe, one of these key materials is MetsäBoard Pro FBB Bright.”
Burgopak’s Creative Director Dane Whitehurst added, “Every detail, from the angled sachet presentation to the optimized dimensions for Royal Mail shipping, balances visual engagement with cost-effective practicality.”
SALT! Supplements Co-Founder Alfonso Iovine added, “It was essential that the packaging would be both appealing and functional for sportspeople. The feedback we’re receiving is very positive, and we’re excited about supporting as many athletes as possible to reach peak performance.”
