Norwalk, Connecticut based Metsä Board has opened its new packaging design studio in Milan, Italy to accelerate packaging development with customers, especially in its key European markets.
The new studio enables earlier and closer collaboration between Metsä Board and its customers, allowing joint testing and refinement to bring real-world-ready packaging solutions faster. By combining Metsä Board’s premium fresh fiber-based materials, design expertise and data-driven insights, the studio helps brands meet increasing sustainability, performance and regulatory requirements.
Metsä Board, a leading European producer of fresh fiber paperboards and part of Metsä Group, is addressing this shift with a new design studio in Milan, opened on July 2. By combining design, material expertise, and data-driven insights, we help customers develop packaging solutions that are more efficient and better suited to their needs.
“Milan offers a unique combination of a strong packaging ecosystem and a world-class design environment. Being there allows us to work more closely with our customers and strengthen collaboration across key European markets,” says Erja Hyrsky, SVP Commercial Operations.
By combining AI-supported design, simulation possibilities and material expertise, solutions can be explored and tested much earlier in the process, reducing uncertainty, accelerating decision-making and shortening development cycles.
“Our customers don’t just need new packaging ideas – they need solutions that are validated for actual use conditions, and they need them faster than ever. By combining design, materials and data, we can move from concept to validated solution much earlier, with greater confidence,” says Hyrsky.
The Milan studio is built for a new way of working. Instead of sequential development, design, materials, and performance are advanced together, making it possible to improve material efficiency while maintaining performance requirements.
