LOUPE Americas 2026 (formerly Labelexpo Americas) has appointed industry experts as ambassadors from across the label and package printing community. The ambassadors will serve as industry voices across LOUPE Global platforms and at the event itself, which is set to return to Rosemont, Illinois, from September 15-17 at the Donald E. Stephens Convention Center.
The partnership between LOUPE Americas 2026 and the ambassadors is designed to bring focused expertise and technical insight covering mid-web flexible packaging, inline carton converting, sustainability, label market intelligence, and the next generation of industry leaders.
Through educational sessions and industry engagement, the ambassadors will provide attendees with practical insight into the trends, challenges and opportunities influencing the sector’s future.
The LOUPE Americas 2026 ambassadors are:
Folding carton Ambassador: Steven Haedrich, President, New York Label & Box Works
Sustainability Ambassador: Tyler Matusevich, Sustainability Director, Brook + Whittle
Future leaders Ambassador: Katie Harrington, Senior Marketing Manager, Winpak
Label market intelligence Ambassador: Corey Reardon, President & CEO, AWA Alexander Watson Associates
Flexible packaging Ambassador: David Totten, Director of Innovation, Nosco
Each ambassador will play an important role throughout LOUPE Americas 2026. Some of the highlights include:
New market opportunities: In-line folding carton session. On September 15, Steven Haedrich, President of New York Label & Box Works, will present a session on in-line folding carton converting and the diversification opportunities it offers for label converters. Attendees will gain insight into the key differences between converting labels and folding cartons, along with the strategic, operational, and market considerations converters should evaluate before expanding into carton production.
Future Leaders Meet Up: Katie Harrington, Senior Marketing Manager, Winpak, along with leading associations in the label and package printing industry, will host a Future Leaders Meet Up at the Spotlight Stage on September 16.
Ambassador Forum: On September 16, the Ambassador Forum takes place, sharing perspectives on key trends shaping the industry, from emerging technologies and evolving market demands to new opportunities for converters.
Keynote Session: Labels and Package Printing Industry – State of the Union. Also on September 16, Corey Reardon, President & CEO, AWA Alexander Watson Associates, will participate in a keynote session: Today’s Manufacturing Reality.
This session is a deep dive into the current state of the label manufacturing industry, drawing upon the latest market statistics to offer a clear view of the key trends shaping the year ahead.
