Katz Americas, the leading pulpboard beverage producer of highly decorated custom-made coasters in North and South America, invested in a Koenig & Bauer Rapida 145 sheetfed press for its Johnson City, Tennessee facility.
The firm, which is a loyal Koenig & Bauer customer, leads this market niche with its fun, creative messaging for corporate events and parties to market a brand’s products. Its beverage coasters are known for spotlighting the unique messaging and positioning of its customers’ brands that increases engagement with all market segments.
The new large format Rapida press elevates the printer’s capabilities with unique cutting-edge technology, added capabilities, and greater efficiency, all to ensure added capacity as the firm reaches a broader base of new customers.
