Global Graphics Software, a developer of core technologies for digital printing and the OEM business unit of Hybrid Software, has announced its new brand identity: Hybrid Software Helix.
The name reflects the company’s evolution into a provider of embedded, intelligent software components at the heart of industrial print systems. It also signals its commitment to ongoing innovation, its deep-rooted connection to Cambridge University, and its role in shaping the future of digital print.
“Becoming Hybrid Software Helix marks the next chapter in our journey,” said Managing Director Justin Bailey. “The printing industry is transforming with AI, Industry 4.0, and smart factories. We’ve evolved alongside it, innovating so our OEM customers can use our technology components to build customized intelligent print systems this new era demands.”
The Helix name was chosen as a metaphor for the role the company’s technology plays inside OEM print systems. Just as DNA encodes the intelligence of life, Hybrid Software Helix provides the embedded intelligence that powers industrial print systems, according to the company.
Earlier this year the company received the King’s Award for Enterprise for Innovation for its SmartDFE digital front end platform. It is the second time the company has received the award, having been recognized in 2020 with the Queen’s Award for Enterprise for Innovation for its ScreenPro screening software.
Next year the company will celebrate its 40th anniversary.
