Hybrid Software, a provider of enterprise workflow solutions for the packaging and printing industry, has announced its position as Transparency Service Provider for Amazon Transparency program supporting advanced variable data printing and serialization capabilities.
Amazon Transparency is a product identification and serialization service that helps brand owners and retailers proactively prevent counterfeit products, ensure product authenticity, and increase supply chain visibility. The program requires the application of unique, unit-level barcodes on product packaging, enabling verification at every point in the supply chain and prior to shipment to customers.
Streamlined Workflow
Artflow, Hybrid Brandz’s artwork management software, reportedly streamlines the artwork workflow for brand owners, retailers, and design agencies. It automatically retrieves Amazon Transparency codes during briefing and embeds them directly into artwork proofs.
The Transparency program also reflects a broader industry shift driven by GS1 Sunrise 2027, which promotes the adoption of next-generation, data-rich 2D barcodes to support enhanced traceability, authentication, and consumer engagement. As retailers and marketplaces respond to GS1 Sunrise requirements, Amazon Transparency represents a large-scale, practical implementation of unit-level serialization and verification.
