Hamillroad Software has launched the Bellissima World Tour, a global initiative aimed at transforming the image of flexographic printing.

Bellissima’s 12-month long journey, across 4 continents, 12 countries and 15 cities, kicked off with a developing partnership with Asahi Photoproducts in Japan.

This worldwide adventure will traverse diverse nations in Europe, Asia Pacific, North and South America, and will feature Bellissima’s AI-generated hero animals, representing each country being visited. The aim is to collaborate with partners and customers to satisfy the global demand for Bellissima’s screening technology, including local and international exhibitions and private flexo events for trade shops, printers, and converters, as well as brand owners.

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