The Canadian Corrugated and Containerboard Association (CCCA) has launched its redesigned website to highlight the role of corrugated packaging across supply chains with the motto, ‘Everything Moves in a Box.’
“Virtually every product from farms or factory floors to stores or front doors passes through a box at some point along its journey,” the association noted.
The launch follows last year’s appointment of a new executive director, Serge Desgagnés, along with a new mandate, board chair Adam Pauwels and board members.
As the broader pulp and paper sector contributes approximately $25 billion annually to Canada’s GDP and more than 27,000 jobs, 10,000 of those jobs reportedly come from CCCA member companies.
Further, Canada’s corrugated packaging system is underpinned by a long-established, domestic circular economy, as used boxes are recovered through municipal and commercial collection programs, recycled and remanufactured, often multiple times. High recovery rates help ensure a steady supply of material while offsetting landfill waste.
With that in mind, the new CCCA website connects stakeholders to sustainability information via Canada’s Paper and Paperboard Packaging Environmental Council (PPEC), including data on recycling performance, circularity outcomes and sustainable fibre sourcing.
