Bardstown Bourbon Company’s new program allows consumers to apply an NFC label to any bottle and attach a custom message, photo or video.
A hand applies a label that says ‘Tap – It’s personal’ to a bottle of bourbon
Bardstown Bourbon Company has introduced Bourbon Gifting Reimagined, a program using Near Field Communication (NFC) technology that transforms how consumers personalize and share a bottle.
The program allows consumers to apply an NFC label to any bottle and attach a custom message, photo or video that lives directly with the gift. With the tap of a smartphone, the recipient unlocks a personal experience created by the giver.
While spirits brands have historically used connected packaging to ensure authenticity or deliver brand storytelling, Bourbon Gifting Reimagined shifts the focus to the consumer, giving them a simple, intuitive way to create and share their own story directly on the bottle.
The technology behind the program was developed in partnership with Eurostampa and io.tt, combining premium label craftsmanship with a digital experience.
