The new Bobst Competence Center, an innovation hub for the U.S. market, is scheduled to open its doors on April 15–16, 2024, in Atlanta, Georgia. At this event, visitors will gain insights into the future of label and flexible packaging production through live demos, presentations from industry experts, and exclusive networking opportunities.

The new Competence Center will provide converters and brand owners with the chance to experience Bobst’s solutions for packaging production firsthand. The new facility will be around five times larger than the previous demo center in Alpharetta, Georgia. Notably, it will feature Bobst’s flexo, digital, and all-in one printing – as well as laminating – technologies for both flexible packaging and labels, helping to unlock new potential for printers.

Among the machinery in focus will be the VISION CI flexo press which combined with the NOVA SX 550 solventless laminator offers a fully optimized flexible packaging workflow, known as ‘One complete solution.’ In terms of digital printing capabilities, the DIGITAL MASTER 340 All-in-One modular and upgradable platform for high-throughput and large-sized label production, along with the recently introduced DIGITAL EXPERT 340 label press, will be presented. Visitors can also learn more about Bobst Connect, a productivity optimization tool that gives access to the full ecosystem of digital services from Bobst.

Visits for the new Center can be arranged to take place either on site or virtually, and be tailored to each client’s specific requirements, encompassing machines, workflow solutions, substrates, and services.

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