German machinery manufacturer BAHMÜLLER has made a decisive move to solidify its presence in the United States. The company has officially formalized a strategic alliance with Haire Group, a cornerstone supplier in the American corrugated industry, to handle the distribution of its advanced converting portfolio across the North American market. The partnership, which gained significant traction during the recent Corrugated Week in Fort Worth, Texas, marks a critical shift in how European OEMs approach the vast and complex US landscape.
Rather than attempting to build a direct sales and service network from the ground up—a notoriously slow and capital-intensive process—BAHMÜLLER is leveraging an established, deeply rooted local organization to rapidly scale its footprint. Haire Group, with nearly 50 years of history serving both independent and integrated converters, provides the immediate infrastructure, market trust, and 24/7 service capabilities that a European manufacturer needs to penetrate the largest Western corrugated market effectively.
The commercial deployment is being executed with a clear, phased approach. Danny Lopez, Director of Business Development at Haire Group, alongside his dedicated team, will spearhead the initiative. The initial launch phase focuses immediately on the East and West Coasts, targeting high-density converting hubs. This will be followed by a comprehensive rollout across the entire North American region scheduled to commence in January 2027.
Ulrich Wolz, COO of Corrugated Board Converting Systems at BAHMÜLLER, emphasized the strategic alignment during the announcement: “The reactions at Corrugated Week were consistently positive. Customers in the USA have warmly welcomed the move, as have the prospects arising from German mechanical engineering expertise and strong North American market presence.”
By partnering with Haire Group, BAHMÜLLER instantly solves the service equation. Haire’s established parts network and emergency support infrastructure ensure that converters investing in BAHMÜLLER technology will experience maximized uptime and protected investments.
