The Paperboard Packaging Council (PPC) has invited the corrugated and folding carton industries to join a virtual program on June 16, from 1:00-2:00 p.m. EDT, when guest speaker, Matt McLelland, VP of Sustainability and Innovation at Covenant Logistics, will talk about the importance of looking at problems from a different perspective.

Innovation might be one of the most overused business buzzwords, but when put into practice, it can foster significant positive change. In this engaging session, McLelland will establish a common definition for the word innovation, talk about how it exploded during the COVID-19 crisis and argue that it doesn’t always have to be difficult.

McLelland’s high-energy, inspirational presentation will be followed by a compelling roundtable and Q&A session. Senior designers from Graphic Packaging International, Southern Champion Tray, and WestRock will join the virtual stage for conversation. The event will close with rapid breakout-room conversations.

Attendees should be graphic and structural designers at any career stage, those involved in process efficiencies and continuous improvement, university students in design, packaging, and innovation, and those who want to learn more about design and innovation in paperboard packaging. Visit to register.

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