After a highly successful 18-year collaboration, Dwayne Shrader is splitting off from industry marketing firm Griffin Communications. Shrader will head a new company operating as Shrader Studios, a sole proprietorship with initial financial backing from Griffin Communications. Shrader Studios will specialize in corrugated industry advertising, PR, web services, trade show support, technical writing and training development. Griffin Communications will in turn concentrate the majority of its efforts on video production, motion graphics and product & PR photography.
“This is a major step for both Dwayne and me,” reports Nick Griffin. “It’s certainly a new arrangement that both of us welcome. The two companies will exchange services across our specialty areas. As with most things, two is better than one from an operations standpoint and we will continue to provide seamless delivery of services for our clients.
On the new arrangement, Shrader said, “I’m very thankful to Nick for our nearly two decades of working together and happy that we are able to structure our companies in a way that will ensure ongoing success for both of us.”