Hybrid Software, developer of productivity tools for packaging and label printing, has formed a new business unit to provide hosted artwork management and 3D visualization solutions for brands and consumer packaged goods companies.
Hybrid Software BrandZ will be based in Gent, Belgium with dedicated sales and support teams based in western Europe and North America.
The flagship product for the BrandZ unit is Artflow, an SaaS-based artwork management solution that reportedly helps brands, CPGs, and retailers manage their large portfolios of complex graphical projects.
Artflow provides 2D and 3D visualization and approval technology based on Hybrid Software’s ProofScope software, combined with brand-specific tools for detailed briefings, project scheduling, and much more. Artflow can be integrated with ERP, CRM, or DAM systems through its core API. Dedicated 3D solutions including Capture3D and iC3D round out the BrandZ product offering.
