The Wisconsin Sustainable Business Council has recognized Green Bay Packaging Inc. at the Green Master level within its Green Masters Program®. 

Recognizing Wisconsin businesses that are prioritizing sustainability, the Green Masters Program® categorizes participants into four status levels that reflect the degree to which sustainability has been integrated into their business model: Adapting, Advancing, Maturing, and Green Master. Green Master status signifies that an organization has identified and is effectively managing its material sustainability issues and performance related to those issues, takes a comprehensive approach to sustainability, and is actively leading the transformation to a more sustainable society.

Green Bay Packaging (GBP) continues to lead in sustainability, propelled by innovative initiatives and cutting-edge technology, consistently pushing the frontiers of environmental stewardship.

At GBP’s Wisconsin 100 percent recycled paper mill, a biogas generator for increasing onsite renewable electricity was installed to further decarbonization. Company-wide, GBP grows trees on more than 250,000 acres of sustainably managed forests, reinforcing the commitment to sustainable forest practices with benefits to environment and communities. GBP continues its zero waste to landfill initiative, with 99 percent landfill diversion across paper converting, folding carton, coated products (Green Bay) and lumber operations.

Each year at the Wisconsin Sustainable Business Council’s Annual Conference, the achievements of member companies are recognized and celebrated. This year’s conference was held on November 13th at Harley-Davidson Garage in Milwaukee.

Since the launch of the Green Master’s program in 2010, Green Bay Packaging has taken great pride in participating, highlighted by 15 consecutive years of recognition. This continues as a significant measure of progress and sustainability commitment across our company. Involvement in the program has highlighted innovative strategies for reducing environmental impact, while enhancing the well-being of the community and workforce and promoting a culture of sustainability and social responsibility.

At GBP, we are proud to be recognized as a leader in sustainability. Innovation is the heart of our company legacy and central to our vision. We are advancing environmental sustainability by setting benchmarks such as our mill net zero water use certification and continually investing in our operations to ensure positive outcomes,” said Lisa Bauer-Lotto, Corporate Director, Environment & Sustainability. “The WSBC Green Masters Program has played a key role in enhancing our sustainability initiatives and progress tracking, keeping us at the forefront of sustainability.”

“The Green Masters Program is a comprehensive tool that helps businesses define, prioritize, measure, and manage their sustainability performance, integrating sustainable practices into their core operations. Aligned with internationally recognized standards, it drives continuous improvement and sustainable success. For over fifteen years, the program has helped companies build credible and impactful sustainability initiatives, and we are proud to see companies like Green Bay Packaging paving the way for a more sustainable future in Wisconsin.”

Headquartered in Green Bay, Wisconsin, Green Bay Packaging Inc. has over 40 facilities in 16 states. For more information, visit gbp.com.

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