drupa insights, a new digital knowledge platform from drupa, is now online. Just a few weeks after the opening of exhibitor registration, the trade fair is expanding its information offering to include continuous market and future analyses for the international printing and packaging industry.
Industry Cooperation
The format is developed in cooperation with Alliance Insights, the research division of PRINTING United Alliance. Access is available with one-time, free registration on the drupa website: www.drupa.com/insights.
drupa insights provides in-depth analyses of technological developments, market changes and economic trends. It is based on international studies and research tailored to the needs of a dynamically evolving print and packaging industry. For its launch, the platform focuses on three key topics shaping the future of the sector: the growing importance of label and packaging printing, advances in artificial intelligence and robotics, and the increasing automation of production processes.
Changing Trends
With drupa insights, the concept of the former Global Trends Report is being transformed into an ongoing digital publishing format. Instead of an annual report, the new platform offers regularly updated content that addresses developments in a timely manner and provides structured analysis.
At the same time, drupa insights is part of drupa 2028’s strategic repositioning: as a component of the thematic LEARN cluster, the format strengthens the knowledge and analysis segment well ahead of the trade fair.
