AICC, The Independent Packaging Association, announced an upcoming webinar, Scoring Big in Sales: Using the Moneyball Strategy to Transform Your Sales Model, available to AICC members at no cost. The webinar, scheduled for Wednesday, November 6, 2024, at 2:00 p.m. ET, promises to equip participants with a formulaic approach to driving sales success — drawing direct inspiration from the renowned 2003 book, “Moneyball,” by Michael Lewis.
In Moneyball, Oakland Athletics’ general manager Billy Beane defied convention by assembling a winning team using data-driven, non-traditional strategies. AICC’s webinar will parallel this approach, offering attendees insights into a calculated, mathematical approach that can achieve marketing and sales goals. By breaking down the steps of marketing math, participants will gain a roadmap to structure, deploy, and monitor their sales strategies for more predictable results.
Some of the key takeaways from the webinar include:
Defining sales goals using mathematical steps aligned with your sales process.
Structuring a sales plan based on data-driven decisions.
Understanding and leveraging conversion rates in your sales process.
Identifying key performance indicators (KPIs) for tracking and analysis.
Recognizing areas of improvement through effective performance analysis.
Critical questions to ask when sales goals are not being met.
The speaker is Todd Zielinski, Managing Director and CEO of Athena SWC. Todd brings over 20 years of hands-on experience in sales, marketing, lead generation, and management. He was a co-founder of Athena and has played a vital role in developing its outsourced business model, helping clients across various industries —including corrugated and folding cartons — achieve consistent revenue growth.
Todd’s experience includes working with complex sales environments and understanding the importance of aligning data and performance metrics with sales activities to meet and exceed goals. His manufacturing insights will give attendees tools to transform their sales strategies. Register at AICCbox.org/Calendar.
