AICC will host its Sales Forum on Sunday, April 12, from 1:00 to 5:00 p.m. at the Omni La Costa Resort in Carlsbad, California. This focused, half-day session–held the day before the AICC Spring Meeting begins–is designed for sales leaders and teams who want to bring greater discipline, consistency, and predictability to their sales process, much like the systems that drive their manufacturing operations.

Led by Todd Zielinski, CEO of Athena SWC, the interactive forum will explore how quality management system principles, can be applied directly to sales. Whether or not a company is ISO 9001 certified, attendees will learn how to build a structured, repeatable sales process that improves forecasting, strengthens pipeline visibility, and drives more consistent results.

Participants will walk away with practical tools to identify and correct gaps in their current approach, establish meaningful KPIs, and create a scalable system that helps their team win more opportunities.

Register at aiccbox.org.

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