Metsä Board, a European producer of premium fresh fiber paperboards, announced the development of a multipurpose, space-saving promotional packaging for Finnish cosmetics brand, HejBuddy. Offering flexibility and luxury appeal, the new lightweight packaging is made of micro-flute corrugated board using Metsä Board’s white kraftliner.
The new packaging is 50 percent lighter than a traditional rigid box made of recycled fibers. Traditionally, rigid boxes are imported from Asia as assembled packaging, which requires a lot of container space. The new packaging requires minimal storage capacity as it can be easily folded into a box when necessary, the company said, and once the packaging has been used, it can be unfolded and easily recycled.
With a focus on seasonal adaptability, the packaging includes a sleeve that can be customized for different branding needs, providing a versatile and cost-efficient solution for brand owners. In addition, the micro-flute boxes allow for greater flexibility as local production can be done in smaller batches.
“We wanted eye-catching packaging, produced with the environment in mind,” says Niina Tuominen, founder of the HejBuddy brand.
“As a forest owner myself, nature is an important value, so it was important that our partner shared our values. Metsä Board’s sustainable approach made them the perfect fit.”
“The objective was to develop a better solution to rigid boxes. The new micro-flute paperboard packaging offers a flexible alternative for our customers. It’s durable and lightweight, perfect for brands seeking both style and practicality,” says Ilkka Harju, Packaging Services Director at Metsä Board.
For more information, visit metsagroup.com.
