Hybrid BrandZ, a business unit of Hybrid Software, has formed a dedicated U.S. team to strengthen its coverage. Jointly led by Heath Luetkens and Scott Pellicone, this team is set to streamline complex project management for brands and consumer packaged goods companies.
Luetkens has been instrumental in expanding Hybrid Software’s presence in 3D rendering and photorealistic rendering as Business Manager for iC3D. Luetkens is a seasoned technology and business leader with more than 20 years of experience in strategic planning, product development, and business development for labels and packaging. His leadership includes active roles in key industry standards bodies, such as ISO, ICC, CGATS, and IDEAlliance, where he has contributed to advancing best practices and shaping industry standards.
Scott Pellicone joins Hybrid BrandZ with a background in sales and business development from his many years in creative services and print production leadership roles at AGI-Shorewood, ASG/Spark!, RR Donnelley, and Quebecor as well as in his own manufacturing business. He will concentrate his efforts in the Eastern United States and Canada.
