Hybrid Software will participate in “Project Halo,” a consumer experience spearheaded by Diageo, the world leader in beverage alcohol across spirits and beer categories.
During August, visitors to Johnnie Walker Princes Street in Edinburgh, Scotland, will be immersed in an experience where they are invited to co-design their very own unique bottle of Johnnie Walker Blue Label. In collaboration with Scottish artist Scott Naismith, the experience begins with visitors answering a few prompts to compose AI generated artwork with various colors, locations, artistic styles, and times of day. The result is a one-of-a-kind piece of artwork printed directly onto the bottle in a matter of minutes and is believed to be the first ever to combine Scotch whiskey, art, and AI.
Championed by Diageo, ‘Project Halo’ was engineered by an team of experts, including Phantom, Amazon AWS, GMG, Roland DG, and Hybrid Software. Their collective mission of this project is to propel brands to success by pioneering technology with personalized consumer experiences.
