Outlook Group, a Wisconsin-based provider of printed packaging solutions and a portfolio company of Aterian Investment Partners, has completed the acquisition and integration of ABX – Innovative Packaging Solutions’ manufacturing facility in Pewaukee, Wisconsin, expanding its production capabilities in specialty labels, flexible packaging and conductive film printing.
The acquisition includes the Pewaukee facility, manufacturing equipment, customer relationships and existing production workforce. With the integration complete, Outlook Group now operates three manufacturing locations in Wisconsin, including its two facilities in Neenah.
The transaction adds conductive film printing capabilities, including in-house ink formulation for medical and electronic applications. It also increases the company’s capacity for specialty label manufacturing and flexible packaging production.
These capabilities complement Outlook Group’s existing operations in pressure-sensitive labels, flexible packaging, folding cartons and integrated contract packaging.
By incorporating the Pewaukee operation, Outlook Group gains an established production team with experience in this specialized segment of the printing and converting industry.
“The equipment mattered, but it wasn’t the reason we did this deal,” said Clay Davis, CEO of Outlook Group.
All production, quality and customer service employees at the Pewaukee operation have remained with the business following the transaction. Existing customers of both companies will continue working with their established contacts while gaining access to a wider range of packaging and specialty printing services.
Alongside the acquisition, Outlook Group has introduced a refreshed corporate brand identity, including a new logo, updated visual presentation and revised messaging. The company’s name, headquarters and existing leadership remain unchanged.
The updated branding is intended to emphasize Outlook Group’s consultative service model, which focuses on identifying production challenges early, coordinating technical expertise and supporting customers throughout the packaging development and manufacturing process.
The new identity has been implemented across the company’s website, social media channels and customer communications.
“Customers don’t choose us for a press. They choose us for the people standing behind it,” Davis said.
With the Pewaukee facility fully integrated, Outlook Group is positioned to pursue additional growth across its packaging and specialty printing businesses while maintaining continuity for the acquired operation’s employees and customers.
