Atlanta, Georgia based DS Smith, a fiber-based packaging manufacturer, announced the launch of PackRight 2.0, a hybrid collaboration experience.
The new offering features interactive workshops to help businesses in the fast moving consumer goods (FMCG), e-commerce and other industries innovate and enhance the sustainability of their packaging using DS Smith’s proprietary Circular Design Metrics.
The workshops, which are hosted at the company’s PackRight Centers in Reading, Pennsylvania, and Lebanon, Indiana, bring DS Smith’s designers and engineers together with customers to develop design solutions that boost packaging efficiency, effectiveness, appeal and sustainability. The new workshops are the first in the U.S. packaging and design space to employ advanced visual content platform solutions from leading French collaboration tech start-up Klaxoon.
By combining creativity, strategic insights, and cutting-edge technology to streamline the design process, these collaborative sessions help reduce the time, effort and expense required to create new packaging that addresses brands’ growing circularity needs.
“Our PackRight Centers integrate circularity with design, improving the process needed to bring inspiration from the drawing board to the factory floor,” said Steven Rose, Managing Director, Packaging, DS Smith North America.
“No longer just for in person collaboration, our new PackRight design workshops enable all customers interested in reducing their environmental impact to take advantage of DS Smith’s design and engineering expertise and our proven Circular Design Metrics process.”
For more information, visit dssmith.com/packright.
