Cascades has confirmed that all of its consumer products packaging manufactured under the Cascades Fresh, Cascades E-Com Packaging Solutions, Cascades IMGN Retail Solutions and northbox brands have been submitted to How2Recycle for an evaluation of their recyclability potential.
How2Recycle is a standardized labelling system started by the Sustainable Packaging Coalition to clearly communicate packaging recycling instructions to the public based on rigorous protocols and market data. Cascades has chosen to have the recyclability of the packaging it manufactures assessed, saving its customers the time and money required for this step. Brand owners and retailers can request their recyclability labels directly from How2Recycle, without the need for prior testing by outside labs. By providing its customers with pre-qualification letters, Cascades has simplified the process by confirming the recyclability of its packaging in advance. These pre-qualifications are valid in Canada and the U.S.
All packaging manufactured by Cascades for food and other consumer products underwent the How2Recycle recyclability assessment. Cascades is continuing its efforts to innovate so that all of its packaging is recyclable, compostable or reusable by 2030.
“This important and pro-active measure increases transparency for our customers by providing them with reliable and verified information on recyclability, and represents another progressive step in our ambitious Sustainability Action Plan,” said Mario Plourde, President and CEO, Cascades. “For nearly 60 years, Cascades has adopted a circular economy mindset and continues innovating to ensure every bit of material is used.”