AICC, The Independent Packaging Association, announced an upcoming webinar on Scoring Big in Sales: Using the Moneyball Strategy to Transform Your Sales Model set for 2:00 p.m. ET on Wednesday, November 6.
This presentation ties into Michael Lewis’ 2003 book, “Moneyball.” The book tells the story of the Oakland Athletics general manager, who leveraged a non-traditional model for assembling a winning team against wealthier teams.
Drawing parallels, the webinar will demonstrate how to apply a formulaic approach to marketing and sales goals and explore the breakdown of the mathematical steps required to achieve these objectives effectively.
The presentation will dive into using marketing math to structure, deploy, and monitor your sales and marketing activities, creating a more predictable pathway toward achieving sales goals.
The speaker will be Todd Zielinski, Managing Director/CEO, Athena SWC. Todd is one of the co-founders of Athena and was instrumental in the development of Athena’s outsourced business model.
He has more than 20 years of experience with hands-on sales, lead generation and management, tactical marketing, return on investment models, marketing, and management.
Todd is currently responsible for the strategic direction, profit and loss, marketing, sales, and general management of Athena.
He has successfully implemented Athena’s outsourced marketing processes in various business-to-business complex sales environments, including corrugated, folding cartons and ridged boxes.
Since Athena’s inception in 2007, Todd has successfully increased year-to-year revenue growth for Athena’s outsourced sales and marketing services division, as well as expanded this line of business across the US manufacturing marketplace.
The webinar is free to AICC Members in good standing. Visit aiccbox.org. For more information, contact Taryn Pyle at [email protected] or (703) 836-2422.
