Miraclon has joined the Consortium for Waste Circularity as part of its ongoing environmental, social and governance agenda. Dr John Anderson, Director of Advanced Application Development for Miraclon, will serve an active role within the CWC, which aims to expand industry collaboration and grow the full potential of recycling technology.
“When looking at how Miraclon can impact sustainability, we take a holistic approach that extends beyond a lifecycle analysis of our products and related manufacturing processes to the impact that our technology and services can have on the complete packaging printing value chain,” said Emma Weston, Chief Marketing Officer, Miraclon.
The Consortium for Waste Circularity is made up of brands, printers, material and equipment manufacturers and insurance companies. These members are collectively driving the transformation of waste management so that all municipal solid waste that winds up in landfills is dealt with and returned to virgin materials or fuel that can be used again. They also make contributions to R&D, outreach, and education to advance recycling efforts.
