AICC, The Independent Packaging Association, has opened registration for The Influence of Sustainable Package Design on Buyer Behavior, a new webinar to be held Monday, January 11, at 2:00 p.m. EST, with Dr. Andrew Hurley, Associate Professor, Clemson University. 

In this webinar, attendees will learn about a multi-year case study where various packages were optimized to communicate sustainability. Attendees will also receive three white papers that detail a process of aligning package design, sustainability messaging, and promotion, which had a significant influence on shopper attention and decision-making. Being able to communicate successful storylines for package sustainability is important for sales, marketing, design, and R&D professionals.

Dr. Andrew Hurley is an Associate Professor of Packaging Science at Clemson University. He coordinates the packaging design curriculum, manages an internationally recognized consumer behavior research lab, and has delivered over 100 presentations on package design globally. Hurley’s research lab answers complex questions on product marketing and packaging. His experienced group has tested thousands of packages for hundreds of brands. Hurley’s efforts have resulted in multiple awards, patents, and increased sales by 40 percent for small and large businesses. The success of his lab catalyzed the formation of Package InSight, a full-service package design and testing company in Greenville, South Carolina.

He is also the lead instructor for Clemson University’s Center for Corporate Learning’s Certificate of Mastery in Packaging Management. This online curriculum teaches the necessary business acumen and professional vocabulary to work successfully within the packaging industry.

Registration for The Influence of Sustainable Package Design on Buyer Behavior is $250 for members and $500 for non-members. This webinar is part of the All Access Pass. Pass holders can use their promo code to register at no additional cost. 

Register for The Influence of Sustainable Package Design on Buyer Behavior at www.AICCbox.org/Calendar. 

Questions can be directed to Taryn Pyle, Director of Education & Leadership Development, at tpyle@aiccbox.org or Chelsea May, Education and Training Manager, at cmay@aiccbox.org or (703) 836-2422.